Exhibit at the Wisconsin Corn•Soy Expo

Get your business in front of Wisconsin corn and soybean growers, ag leaders and industry decision-makers at the Wisconsin Corn•Soy Expo.

Held at the Kalahari Resort & Conference Center in Wisconsin Dells, the Expo brings together farmers, agribusinesses, commodity leaders, researchers, media and industry partners for two days of education, networking and trade show activity. For exhibitors, it is one of the best opportunities of the year to connect with growers before spring decisions are made.

Booth space goes quickly. Reserve your spot early to make sure your company is part of Wisconsin’s premier winter agricultural event.

Why Exhibit?

The Wisconsin Corn•Soy Expo is built around the people making decisions for Wisconsin row crop agriculture.

Exhibitors have the opportunity to meet directly with corn and soybean farmers, farm families, crop consultants, equipment dealers, ag lenders, retailers, researchers and others connected to Wisconsin agriculture. The audience is focused, engaged and looking for information that can help them make better business decisions for the year ahead.

If your company serves growers or the broader ag industry, this is the room to be in.

Put Your Brand in Front of the Right Audience

The Expo gives exhibitors more than a booth. It gives your company direct access to conversations happening across Wisconsin agriculture.

Use the trade show to:

  • Introduce new products or services
  • Reconnect with current customers
  • Meet prospective customers
  • Build relationships with growers and ag leaders
  • Answer questions face to face
  • Strengthen your visibility in Wisconsin’s corn and soybean sectors
  • Connect with media and industry partners

The trade show floor is where a lot of the Expo’s best conversations happen. Exhibitors are not sitting outside the event. They are part of it.

2027 Expo Details

The Expo gives exhibitors more than a booth. It gives your company direct access to conversations happening across Wisconsin agriculture.

Use the trade show to:

  • Introduce new products or services
  • Reconnect with current customers
  • Meet prospective customers
  • Build relationships with growers and ag leaders
  • Answer questions face to face
  • Strengthen your visibility in Wisconsin’s corn and soybean sectors
  • Connect with media and industry partners

The trade show floor is where a lot of the Expo’s best conversations happen. Exhibitors are not sitting outside the event. They are part of it.

Who Should Exhibit?

The Wisconsin Corn•Soy Expo is a strong fit for companies and organizations serving:

  • Seed, crop protection and fertilizer
  • Equipment and machinery
  • Precision agriculture and technology
  • Grain handling, storage and transportation
  • Farm finance, insurance and business services
  • Conservation, water quality and sustainability
  • Biofuels, biodiesel and renewable products
  • Research, education and outreach
  • Commodity, government and agricultural organizations
  • Media and communications

If your work connects to corn, soybeans or Wisconsin agriculture, this event puts you in front of the right people.

Exhibitor & Trade Show Information

See the Exhibitor Floor Plan to check out booth locations.

Thursday, Jan. 21, 2027 | 10:00 a.m. – 6:00 p.m.

Friday, Jan. 22, 2026 | 7:00 a.m. – 11 a.m.

Wednesday, Jan. 20, 2027 | 4:00 p.m. – 8:00 p.m.

Thursday, Jan. 21, 2027 | 7:00 a.m. – 10:00 a.m.

Please note: ALL booths must be set up by 10:00 a.m. on Jan. 21, 2027

WI Soybean Association and WI Corn Growers Association

Kalahari Resort & Conference Center, 1305 Kalahari Drive, Wisconsin Dells, WI
Phone: 877.525.2427
Website: kalahariresorts.com/wisconsin
Room block reservation

For the 2026 show, booths can be purchased online. Simply click on the booth you want to purchase. A window will open asking you to buy now. If you need additional booths, you can add them in this same window.

Pricing on/before Dec. 28, 2026
Single: 10’ wide x 8’ deep = $1000
Double: 20’ wide x 8’ deep = $1900
Quad: 20’ wide x 16’ deep = $3600

Pricing on/after Dec. 29, 2026
Single: 10’ wide x 8’ deep = $1250
Double: 20’ wide x 8’ deep = $2375
Quad: 20’ wide x 16’ deep = $4500

  • Each 10 foot booth comes with the following:
  • Free wireless internet access
  • One 110 volt electrical outlet
  • One 8-foot skirted table
  • One registration – Value $165
  • Two chairs
  • Draped back and side dividers
  • Booth sign
  • Carpeted floor

Exhibitors must provide their own power strips and/or extension cords

Payment in full must accompany the booth reservation application. Booth space is not reserved until payment is received, regardless of prior participation. Booths are assigned in the order payment is received. We will NOT hold booths while waiting for payment to be received. Payment can be mailed or made online at cornsoyexpo.org.

Each 10-foot space includes one complete 2-day registration. Unlimited additional registrations for exhibiting companies are available at $165/person through Dec. 28, 2025 and $200 after that date.

Register online here or mail completed forms with payment to:
WI Corn•Soy Expo
6709 Raymond Rd. Suite 134
Madison, WI 53719

DATES TO REMEMBER

  • Dec. 28, 2026: Last day of early bird booth and registration pricing
  • Jan. 3, 2026: Last day for guaranteed listing
  • Jan. 16, 2026: Final registration deadline

Exhibitors agree not to dismantle or pack exhibits before 11 a.m., Jan. 22, 2027, but must remove all exhibit materials by 4 p.m., Jan. 22, 2027. Dismantling before 11 a.m. Friday, will result in loss of exhibit space for future shows.

Cancellation of space must be submitted in writing. Exhibitors, who cancel on or before Dec. 15, 2025, will receive a refund of fees paid, less a $200 service charge. Cancellations received after Dec. 18, 2026, but by Jan. 15, 2027 will receive a refund equal of fees paid, less a $300 service charge. Exhibitors cancelling after Jan. 15, 2027 are obligated to pay the total cost of the booth space.

The Wisconsin Corn Growers Association, the Wisconsin Soybean Association and the Kalahari take reasonable precautions to safeguard exhibitor property; however, they assume no liability whatsoever for loss or damage, through any cause, of goods, exhibits or other materials owned, rented or leased by exhibitor. Insurance for the exhibitor’s property and protection, and against any other liability or loss, must be provided by the exhibitor at the exhibitor’s expense.

Kalahari Resort & Conference Center, 1305 Kalahari Drive, Wisconsin Dells, WI
Phone: 877.525.2427
Website: kalahariresorts.com/wisconsin
Room block reservation link:

Any questions, problems, concerns, or ideas please contact: Adam Kask at akask@wisoybean.org.